SWEETGREEN FOLLOW YOUR GREENS

 
 
 

APRIL 2019 CREATIVE DIRECTION

DIRECTOR KRISTOFFER BORGLI

 

We were honored that Sweetgreen, a company that we not only love, but also admire for their forward thinking business practices, chose us, le coup, to help create their first ever campaign.

Our goal was to create a simple, iconic campaign that not only spoke to the growing legions of fans of the brand, but also to peak the interest of newbies, who’ve never heard of it.

Jason Nocito shot the poster campaign, and Kristoffer Borgli at Furlined and Geoff Hounsell of Arcade Edit worked with us to create the films. Hi guys!