SEPTEMBER 2009 ART DIRECTION

DIRECTOR MALCOLM VENVILLE

Ultimately, a player that makes the difference wins the game. But, making the difference doesn’t always mean scoring a clutch goal or dribbling circles around the opponent. It can be a little thing: a pass, a dummy run, a few words at half time, a moment of courage.

This fully integrated Nike "Make the Difference" campaign launched the 2010 football season across the globe. The Launch spots feature Rooney, Ribery and Arshavin.