FIFA 12 LOVE FOOTBALL PLAY FOOTBALL

SEPTEMBER 2012 CREATIVE DIRECTION

DIRECTOR HENRY ALEX RUBIN

FIFA12 is an essential part of a well-lived, rich footballing life.

Whether they’re playing, watching, reading, arguing, worrying or dreaming about a match, football fans all love football. It was this simple insight that led to the Love Football, Play Football campaign. Wayne Rooney took centre stage in the film and lead an all-star cast. Dressed in his Manchester United kit, Rooney appears as a giant version of himself facing a frightened goalkeeper from the penalty spot. Not even a passing flock of birds can get in Rooney’s way as he calmly flicks them away with his fore-finger before returning his focus to slot home the spot kick.